Here is a great article by Chris Castle on how two different companies understand (or not) and value (or not) the product of creative artists. I’ve excerpted my favorite passage here, but you should definitely read the whole thing!
“Choosing music to do it in merely suggests that they may actually enjoy getting their asses kicked by Apple. Because the fundamental difference between Apple and Google is that Apple respects copyright, values its relationships with the creative community, and bends over backwards to cooperate with artists and film makers. This is the message that is loud and clear when you go to an Apple event. We get you, we like you, we respect what you do, please stay.
Google is the polar opposite. Google’s message to artists is that we don’t respect you, we definitely don’t want to pay you, and we will litigate you into the ground by selling our stock and raising more litigation money than you could ever dream of spending. And Google will have its shills in the press and academia criticize the recording industry for a $16 million litigation budget when Google spend $100 million litigating one case (Viacom v. YouTube). Google will sell advertising on pirate sites and lie about it, Google will take everything that is not nailed down, and Google will offer the biggest companies shut up money to make them go away. And by the way, Google has no interest in preserving our business and would very much like it if your trade organizations all were ground up into little pieces so Google could then move on to scaring the bejeezus out of individual artists.”
— Chris Castle